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Get Smart: How to Advertise (Without Advertising) on Smart Speakers
“Alexa! What’s the weather today and how can I best utilize your technology to implement a successful branding strategy without the inherent benefit of a paid ad campaign?” The Voice Promoting your...
View ArticleLet’s Talk: Mastering Your Brand’s Conversational Voice
“You know, you should really write the way you talk.” Sure, OK. But what does that mean? Is it professional for a brand to talk to customers like they’re old friends? How does it affect things like...
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Search Me: 3 Tips to Prepare for Smart Speaker SEO
Marketers are always talking about the next big thing, which can make it hard to discern genuine changes in the marketing landscape from the trends that are just hype. But the research on voice search...
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The Big Bang: How Digital Is Transforming Streaming Audio
The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by the embrace of sheet music, concert halls, radio, records, and MP3s....
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Do You Speak Voice? Smart Devices, Smarter Search
Voice search is still (relatively) new, presenting a pretty significant challenge for businesses. Smart devices have their own set of best practices, their own distinct language and their own unique...
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